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How to Manage Accounts to Maximize Sales

Congratulations! You successfully sold one or more of your company's products or services to a business unit, department, or division of a large organization. Now ...

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How To Give Your Sales A Strategic Tune-up

In happens every year in June. Six months down and six months to go. What will you do differently during the second half of the year ...

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The Strategic Approach to All Accounts

A strategic approach is not limited to National or Major Accounts only. Unless your sales are 100% opportunistic, a strategy is still key to managing ...

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What Is Major Account Management All About?

Major Account Management Is a Long Term Process - It Takes Time: We must recognise that we are in Major Account Management for the long term. ...

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Getting Back the Lost Client in Six Steps

When you lose a client it’s almost always because of service. Price is rarely the problem. Before you try to win back that lost client ...

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Are You Responsive Enough For Your Prospects and Customers?

Top performing salespeople know the value of responsiveness. Effective communication is an integral part of any successful sales situation, and in order to communicate ...

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The Agenda Question for Sales People

After six phone calls, the salesperson finally reached his client. The newly assigned salesperson was relieved to finally get an appointment to meet the client. ...

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Key Account Management

In recent years many companies have implemented some form of Key Account Management (also sometimes called National Account Management, or Strategic Account Management) to address ...

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Fire Bad Clients?

Do you know what makes a good customer for your company? I'll bet you do. You know whether your company is better with the Fortune ...

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Do You Have Enough Support In Your Key Accounts?

Are your prospects or existing customers strong allies, adversaries or enemies? Are your prospects or existing customers strong allies, adversaries or enemies? A lot of ...

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Partner Selling: Serve Your Customers & Be Rewarded

Partnering is the contemporary order of successful business! Gone, are the days of adversary relationships for sustained success. Today salespeople and companies alike need to ...

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